The Aloft KL Sentral will debut in 2013 in Kuala Lumpur Sentral
The Aloft KL Sentral is the new urban sensation of Kuala Lumpur Sentral with this exciting addition of a new top class hotel brand, The Aloft Kuala Lumpur Sentral, which will be ready in early 2013.
The Aloft KL Sentral in NU Sentral
The hotel will be located next to the NU Sentral, which is under construction currently. The new 31-storey tower hotel consists of 482 rooms, function rooms and a ballroom with 850 people capacity.
The Nu Sentral in the transit hub KL Sentral, Kuala Lumpur, is an integrated development that comprises of a 7-storey shopping mall, a 27-storey office tower, a service apartment and this new 31-storey hotel called The Aloft. The gross development value is RM1.4 billion.
This new exciting hotel development in KL Sentral Kuala Lumpur will bring in the famed ‘Aloft’ brand to Malaysia. Aloft is a lifestyle brand which epitomizes a unique but personalized experience that urbanites long for as they travel, be it for business or leisure.
The Aloft Kuala Lumpur Sentral will definitely be able to serve the vibrant niche market because of its strategic location, strong branding and unique product offering.
The Aloft KL Sentral Owner and Hotel Operator
Both the hotel and office towers are developed by Excellent Bonanza Sdn Bhd. This is a 60:40 joint-venture company between Malaysian Resources Corp Bhd and Ireka Corp Bhd’s associate company, Aseana Properties Ltd.
A hotel management agreement was recently signed between the hotel owner, Iringan Flora Sdn Bhd, a subsidiary of Aseana Properties, and Starwood Asia Pacific Hotels & Resorts Pte Ltd.
The Aloft KL Sentral would in fact generate a dynamic and vibrant mix of urban style and interesting social interplay to the KL Sentral mega urban hub in Kuala Lumpur, Malaysia.
The Aloft Brand
The next generation of travelers, who expect their lodging to reflect their constantly evolving lifestyle will find the Aloft brand’s bold design and social atmosphere very appealing.
The Aloft brand is exclusively designed to shake up the staid, traditional service segment of the hotel industry. The bold brand delivers seamlessly the “style at a steal” with modern, open and vibrant design, and a social guest experience at affordable prices.
The Aloft hotels are focused on sophisticated, savvy, design-conscious consumers. The brand recently pioneered the industry’s first “keyless entry” automatic check-in programme at Aloft Lexington in Massachusetts, US.
——————
Aloft Hotels Sizzle Reel – 2012
——————
——————
The Aloft History
The Aloft has successfully opened over 50 hotel properties worldwide since its inception in 2008. It is undeniably the most successful brand launch in the hospitality industry history indeed. The Aloft brand can be found from Abu Dhabi to Beijing and Dallas and many corners of the world.